let the light in, keep the uV out
Lys wants to make Ultraviolet Protection Factor (UPF) an integral part of your day-to-day wardrobe, starting with an easy-to-wear and care-for button-down shirt.
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We aren't under our parents' Sun
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F
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y
We're getting more UV than any previous generation.
Every 1°C the planet warms, skin cancer risk goes up.
Scientists project that we’re already on track for an 11% increase in skin cancer cases by 2050.
?
Sources: Sources: AJMC, 2025 — ajmc.com; Frontiers in Oncology, 2022 — frontiersin.org; Frontiers in Oncology, 2022 — frontiersin.org; German Federal Office for Radiation Protection — bfs.de
Clothing that's also skincare
Fabrics with a UV Protective Factor can block >99% of UVB rays and 96-98% of UVA rays (the ones tied to aging and deeper skin damage) while SPF 30-50 sunscreens may only block 76-94% of UVB and 54-82% of UVA.
.Source: Cancers (MDPI), 2022 — Oregon Health & Science University
About Lys' Founder, erin
I knew red hair and fair skin gave me a greater chance of skin cancer so I wore sunscreen most days, and definitely on the beach. But then, I had a basal cell carcinoma removed at 33.
I created Lys–Norwegian for "light" and an homage to the ancestry that gave me red hair and pale skin–when I couldn’t find UPF clothing that fit my style. Using my background and networks in apparel, supply chain, strategy, and operations, I decided to make my own.
*Though I may have recruited my aesthetically- skilled sister, Hana, to do the branding.